First impressions are everything-particularly for a startup like our South Korean client that delivers female facial products on a monthly basis by mail. Having entered the online market 7 months ago, they are trying to establish their brand voice.
They wanted to launch a new product – a Pink Clay Mask. Before reaching out to all their customers, our South Korean client wanted to allow a smaller group of customers to try the new product. The group's feedback allowed them to improve the overall product experience for their entire customer base. Neopac proved to be a great asset in allowing such powerful marketing tool. They started with a small order of 1,000 tubes and within 2 months increased their orders to 10,000. Our packaging experts provided a full support by outlining the various print methods and helping to reach the best decision for their choice of design.
Decoration: The beautiful design of delicate flowers that are surrounding the tube is possible thanks to the ability to print smooth gradients and half tones without limitation. The use of unlimited number of colors on the same design allows design freedom not possible before and colorful high-end product packaging.
The key take away
Digital printing is a great solution for a more accurate marketing decisions. It gives you the flexibility to test various packaging design options and base your decisions on actual customers’ input. Its cost-per-unit is compatible regardless of the quantity you order; you can enjoy the benefit of having beautiful prints increasing Followers on Social Media and subscribers for your online services.